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The Simple Truth About Brand Loyalty
Imagine for a minute that someone asked you to fill a bucket of water that had a hole in the bottom. Every time you dumped a cup of water into the bucket half the water trickled out. Think how hard...
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Product Sampling and Why Everything You Know About Cows Is A Lie
Popular wisdom has long said, “Why buy the cow, when you can get the milk for free?” I’ve heard that saying countless times, and I’m sure you have too. It’s stupid and I’m going to tell you why. A...
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Guerrilla Marketing: What NOT TO DO
One of the most fun assignments you can work on in a creative advertising agency is a guerrilla marketing campaign. In a world where specs, file size, and frames per second can dictate the creative...
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5 Rules That Will Improve Your Halloween Costume And Client Presentations
Every company is different, but Halloween at Moosylvania is a big deal. Costumes aren’t mandatory, but they’re definitely encouraged, and you’re expected to bring your A game. So here are 5 rules that...
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Giant Beach Ball = Funny PR stunt
Carnival cruise lines builds the world’s largest beach ball. “Not only did Carnival succeed in getting into the Guinnes Book of World Records, the company got a commercial and free tv time out of it.”...
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